Social Media Analyst (ref 83664)
A leading Global Financial Services organization has an exciting opportunity for a Social Media Analyst to join their Global Digital Customer Engagement team where they will support the Head of Social Media to accelerate the adoption of social media platforms and best practice across the business. The purpose of the role is to develop and provide listening capability for key stakeholder groups across the company.
You will manage the analytical requirements and report on topics/trends surfacing in the Social Media channels, utilizing and inputting into the requirements of various tools, and lead on stakeholder interaction around the business. This will involve identifying key areas of interest for various teams and recommending action plans. Example scenarios include monitoring conversations on live marketing campaigns and informing the teams on hot topics that consumers are interacting with to inform live changes to the communications strategy. Critically this role is partly data review but largely stakeholder interaction as critical success factors are live changes as a consequence of the data/information rather than purely a reporting function. In addition you will be charged with continually optimizing listening ability and help teams understand what they can learn from social to inform future strategy.
To be considered for this role you will have a background in social media, data analytics and performance management with a good understanding of the wider digital marketing environment. Strong communication and stakeholder management skills are key. Experience with social media analytical tools would be beneficial.
As we receive such a high volume of applications every day, regretfully, we are only able to respond to successful candidates who will be contacted within two working days. We wish you the best of luck with your search
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