Lead Web Designer

House of Fraser
Baker Street, W1
Competitive Salary and Benefits Package
29 Nov 2012
14 Jan 2013
Agency, Media, Other

Job Description

Job Title: Lead Web Designer

Reporting to: Website Manager

Role Purpose:

To produce designs for House of Fraser’s digital channels, deliver creative solutions which promote premium brands as well as lead and motivate junior members of the design team.

Key Responsibilities:

Collaborates with internal and external stakeholders to create and translate ideas into innovative and engaging visual designs for the web site, emails, social networks, banners and other digital channels.
Maintains the online visual portrayal of the House of Fraser brand and core values through the development of new graphics and banners
Ensures consistency and quality of customer experience by testing work on all channels prior to release
Continually improves and recommends designs based on research gathered from customer insight
Manages customers’ expectations by maintaining a service level agreement, documenting procedures and reviewing a release checklist
Manages and mentors junior members of the design team

Management Responsibilities:

Recruits, trains and retains a high calibre team
Inspires and motivates their team to deliver consistent customer service and KPI achievement, coaching them to maximise potential and improve skills
Sets and reviews key objectives, monitoring the performance and progress of individuals, and initiating appropriate steps to drive or celebrate improvements
Manages relationships through effective planning, organisation and communication
Keeps fully informed of developments in their business to maximise results, and instils commercial acumen among their team

Skills and Experience Required:

Extensive digital & UI design experience and a portfolio that shows brilliance
Art, Design or Media based Degree (or equivalent experience)
Experience of managing multiple projects to tight deadlines
Proficient in using Adobe Creative Suite
Excellent understanding of web usability, accessibility and SEO and knowledge of how to test them
Thorough working knowledge of email best practice and testing in mail clients
Excellent verbal and written skills, with proven ability to communicate complex ideas and to design and document projects in a clear, concise way
Experience interacting directly with stakeholders at all levels
Keeping abreast of latest trends and emerging technologies on the web
Embracing creativity and innovation, and is open to new ideas
Motivated self-starter comfortable working in a fast-paced environment


Experience of multichannel retail, preferably in fashion
Experience of working with an ecommerce platform such as Demandware and a CMS system such as Wordpress
Understanding of techniques to animate on the web
Knowledge of publishing video
Experience of syndicating content to/from social networks
Understanding of HTML and CSS
Experience of designing mobile interfaces either websites or apps
Knowledge of task and time management software such as Jira

Key Behaviours Required:

Is proactive in planning to achieve targets and objectives which deliver profitable outcomes
Continuously and proactively improves the quality of service we deliver to all our customers, external, internal and business partners
Willingly takes the initiative and consistently does more than is required.
Respects individuals’ views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
Continually asks what more could it be and inspires others to do likewise
Behaving consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values
Provides vision and clear direction to inspire individuals and engages the team to deliver excellence

Contact / Application Details

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