Multichannel Merchandising Manager
To drive sales and margin across non store channels through a merchandising strategy that is aligned with the B&Q Customer plan.
Leverage and mobilise the full capabilities of B&Q digital trading platform and tools to align B&Q commercial objectives with customer needs, and exploit opportunities unique to digital channels.
Hold tension between category merchandising activities where competing interests manifest, and ensure that the overall proposition can be exploited to B&Q maximum commercial advantage.
Keep the customer at the heart of everything we do. Drive continuous improvement in the non store channels.
Create the Omni channel merchandising plan
Measure, monitor and report on customer and commercial activity in line with Omni Channel Merchandising plan
Ensure correct metrics are in place to prove success of Merchandising/ Trading strategies
Empower and support Category and Brand Merchandisers to plan, meet and exceed their objectives
Drive awareness of shifting Merchandising and customer behaviour paradigms and adapt our capabilities to enable B&Q to exploit them.
Lead collaboration with value chain to ensure sufficient stock coverage
Collaborate across B&Q and Kingfisher brands to share best practice and experience
Input to and influence Buying and Commercial Planning functions to ensure the right customer product proposition is in place for non-store channels.
Input to and influence pricing and promotion mechanisms to meet and exceed sales & margin targets
Drive customer profiling activity to enable B&Q to move to a customer Lifetime Value Model and enable customer segmentation
Make full use of Customer analytics and insights data to drive merchandising/ trading decisions
Drive the use of digital content that meets customer and commercial objectives
Create, manage and maintain prioritisation mechanism for digital real-estate
Hold merchandising/ trading team to account for trading performance
Be accountable for, collate and report on performance to senior management/ Leader team
Able to see and exploit new brand opportunities
Commercial thought leadership with an excellent analytical mind that creates and drives trading strategies with defined business cases.
A commercial focus comfortable with working to target and setting the pace in a fast moving retail environment
Confident ambassador for B&Q with the gravitas to influence at a senior level
A working knowledge of ATG and Sitebuilder tools
Driving actionable measurement mechanisms for intangible and soft indicators (for instance: store footfall drivers, NPS, customer satisfaction)
Aware of the opportunities and constraints provided by the Oracle/ ATG suite of e-commerce tools
An understanding of analytics and customer experience methods and practices
Demonstrable achiever experience in a targeted sales environment (this may be contact centre sales management, online sales or similar)
Is aware of Waterfall and Agile delivery methods
Leading others; sets clear objectives, recognised as a positive role model, adapts leadership to suit individual needs, encourages the active involvement of others in tasks, meetings and problem solving
Customer focused; understands the needs of internal and external customers, responds promptly and ensures the customer is at the forefront of their thinking.
Working with others; builds effective relationships with peers outside own team, understands the impact of their own behaviour on others and modifies accordingly, not afraid to tackle conflict or confront others when problems occur
Communicating; balances talking and listening in meetings, communicates simply and clearly, confidently challenges, negotiates and influences other decision makers, shares ideas and information with others
Problem solving and decision making; actively seeks and is open minded to ideas, makes decision based on factual information and evidence, resolves issues promptly but also allows others to provide solutions
Planning and delivering; understands and can describe how they or their team contributes to the functional strategy and plan, works hard to achieve or exceed targets and objectives set for self and team, allocates resources effectively completing priorities, maintains focus, energy and effort when under pressure
Driving change; identifies and actions on changes which could be made to improve results, actively supports others in dealing with change and reacts positively and quickly to changes
Commercial Awareness; understand the impact that they or their team have on sales, costs, profit, identifies commercial opportunities to improve or enhance commercial results, stays abreast of competitor activity and industry knowledge.
Contact / Application Details
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Job number 1200004865
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