Paid Search Planner

Recruiter
B&Q
Location
Hampshire
Salary
£30 - 35k
Posted
29 Nov 2012
Closes
05 Jan 2013
Sector
Agency, Media, Other
Contract
Permanent

Job Description

The Search Planner is responsible for the search strategy, KPI setting and budget allocation across the full B&Q mix, to deliver immediate ROI and long-term brand awareness. Working with a third-party agency the Search Planner will drive constant innovation in paid search and seek continual optimisation.

Role Objectives

• Work with the Performance Marketing Manager to develop the search strategy, budget split and KPIs.
• Be responsible for the performance of all keywords, campaigns, bid management, copy and optimisation on the B&Q account against agreed KPIs
• Take overall responsibility for the prioritisation of spend across the account so that efficiency is continually optimised
• Work with the Digital Marketing Analyst to identify trends / opportunities in the data and work aggressively to optimise
• Liaise with categories to discuss high / low performing products and agree a path forward to reduce support for low performing areas
• Drive a continual education process at B&Q to raise awareness of the role of search, the balance of top tier positioning v costs so that campaigns are delivered to their best potential

Candidate Requirements

Essential skills:
• Exceptional understanding of the paid search ecosystem including algorithms and best practice
• Experience managing a search account with 1000+ products
• Commercially focused and able to discuss COS, margin, revenue etc fluently with commercial colleagues
• Ability to focus and plan with a 6month+ view
• Highly analytical and data-driven
• Strong knowledge of Excel and ability to manipulate and interpret data sets

Knowledge and experience:
• Strong academic background - preferably having excelled in a numerate/ analytical discipline at a top tier university
• Strong mathematical mind with an inquisitive approach to data to constantly monitor, measure and optimise elements of the account

Other key requirements of the role include:
• Able to forge very strong relationships with third party suppliers and extract the best possible work
• Able to dialogue comfortably with marketing and category colleagues alike
• Comfortable with databases, middleware and tracking / tagging

Contact / Application Details

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www.diy.com/careers

Please apply online through our web portal

www.diy.com/careers

Job Number 1200005025