Email & Affiliate Marketing Coordinator

Crabtree & Evelyn
circa £24K
29 Nov 2012
25 Dec 2012
Agency, Media, Other

Job Description

We are searching for an enthusiastic and motivated Email & Affiliate Marketing Coordinator to join our growing online marketing team.

You will work alongside the Ecommerce Manager in assisting to develop the lifetime value and engagement of existing customers while growing the ecommerce channel revenue

Key responsibilities:

• Manage the email marketing calendar and production of the newsletter
• Analyse email results and report on them to the Ecommerce team
• Optimise email communication & segment where appropriate
• Optimise trigger emails, looking at results and content improvements
• Produce web friendly copy for emails and affiliate banners
• Assist with growing the CRM programme for the Crabtree & Evelyn customer
• Optimise the performance of the affiliate marketing channel
• Ensure affiliate creative is delivered on time & supports every promotion
• Build & develop relationships with top affiliates to grow the business
• Look at new affiliate opportunities in the marketplace
• Monitor competitor activity and offer recommendations/ideas for improvements to the email and affiliate marketing plan
• Contribute to the E-commerce calendar
• Brief the Blog Editor on content requests to match the email plans.
• Produce site analytics reports in line with key website KPIs on a weekly basis
• Brief & work with web designer on optimizing online marketing creative
• Build promotions & pages for marketing campaigns using the CMS system

Candidate Requirements

Key skills and competencies:

• Proven experience in online marketing (international experience an advantage)
• Experience using Silverpop or another email broadcast platform
• CRM experience
• Experience working with affiliates and affiliate networks
• Experience using CMS systems
• Good copywriting skills
• Interest in Digital Marketing
• Analytical with a strong trading focus
• Exceptional attention to detail
• Excellent communication skills
• Strong organisational skills & ability to work to tight deadlines
• Enthusiastic team player

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.

Susan Cotterell
Head of HR, Crabtree & Evelyn

Please email a covering letter, detailing your current remuneration package, and CV explaining your suitability for the job.