Email Marketing Executive

Circa 24K
29 Nov 2012
21 Dec 2012
Agency, Media, Other

Job Description

We are searching for an Email Marketing Executive to join our growing online marketing operation. You will work alongside the Direct Marketing Manager, assisting in the development of best-in-class email marketing programs across our portfolio of UK B2B websites.

Role description:
The Email Marketing Executive’s main responsibilities will be to:

* Manage email campaigns from concept through to copywriting and delivery
* Optimise and take ownership for the day-to-day testing and optimisation of email activity to maximise download conversions and identify best performing formats including incentives, subject lines, copy length, creative executions and CTA messaging
* Work with the online marketing and database teams to identify and implement commercially focused enhancements to our email strategy such as behavioural-based triggered emails and use of dynamic content
* Define measures of success and report against them, making actionable recommendations to maximise email potential
* Ensure the online lead generation activity delivers the volumes required to fulfil commercial programmes
* Keep abreast with competitor lead generation email activity and wider industry email trends to ensure we are up to date with latest tools, techniques and trends

Candidate Requirements

Key skills and core competencies:
* Excellent knowledge of the online/digital environment, in particular best-practice email marketing in a B2B environment
* At least 2 years experience in setting up and deploying email campaigns from a recognised ESP/Marketing Automation Platform (experience of Eloqua would be preferable)
* Very strong organisational and project management skills in order to handle multiple campaigns for multiple brands, simultaneously
* You will be an effective and compelling copywriter with an exceptional eye for detail
* Competent data segmentation and analytical skills in order to drive engagement and retention rates
* Proficient in html with Dreamweaver experience
* Strong communication skills and able to deal confidently with senior stakeholders from other departments around the business
* Ability to perform under pressure and prioritise tasks effectively to meet deadlines, demonstrating clear enthusiasm towards your work

Attitude and understanding:
* A passion for email marketing
* Commercially aware and willing to ‘go the extra mile’ when required

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.

Mark Jervis
Direct Marketing Manager

Please email a covering letter and CV explaining your suitability for the job.