Digital Marketing Manager

Welwyn Garden City, Herfordshire
competitive + benefits
29 Nov 2012
15 Dec 2012
Agency, Media, Other

Job Description are looking for an experienced Digital Marketing Manager to drive the vision and strategy for the global digital marketing channels.

Reporting to
Head of Digital Marketing
• Responsibility for channel budget, GOV performance and YOY growth
• Providing strategic and tactical leadership for PPC, SEO, Display, Social, Affiliate and Partnership channels
• Proactive management of the online marketing budget, delivering cost efficient solutions to budget/forecast, maximizing return on investment and communicating effectively with all stake holders
• Operational responsibility for digital marketing channels - strategy, reporting, planning and execution
• Manage global digital marketing schedule in line with trade to meet and exceed targets
• Work with marketing to ensure all communication reflects the brand proposition and is consistent with the website and other marketing material
• Customer acquisition and retention through SEO, PPC, Display, Social, Affiliates and Partnerships
• Find innovative ways to drive traffic and boost conversion through both mobile and desktop devices
• Monitor PPC performance on a daily basis and optimise budget, creative and keywords to deliver profitable revenue growth
• Work with SEO agency on link building strategy to drive quality traffic to site
• Manage affiliate relationships to optimise, reactivate and recruit traffic and sales for
• Negotiate and schedule new partnership deals in line with trade
• Generate maximum traffic and ROI within budget through display media
• Manage product feed across Google base, affiliate and price comparison channels
• Produce reports on progress against goals and relevant digital metrics and circulate to senior management
• Effectively manage supplier relationships
• Channel training and knowledge share for Digital Marketing Executive/Assistant

Candidate Requirements

Essential Skills
• 3+ years Digital Marketing experience
• Proven track record for marketing sales
• Experience of forecasting & budget management
• Ability to articulate and champion digital marketing best practices and standards
• Extensive experience of all marketing channels (PPC, SEO, affiliates)
• Exceptional project management skills and attention to detail
• Advanced reporting skills
• Experience working with tracking and reporting systems (Google Analytics, Adwords, 3rd party and inhouse systems)


• Be confident & personable
• Be flexible
• Be proactive
• Have excellent organisational and prioritisation skills
• Have excellent attention to detail
• Be able to pick things up very quickly
• Be able to multi-task
• Be able to deliver results
• Strong negotiation skills

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.

Please email CV and covering letter to