B2B Integrated Marketing Manager

European Technology Business
Thames Valley
55-60K + Bonus & Bens
29 Nov 2012
15 Dec 2012
Agency, Media, Other

Job Description

B2B Marketing Manager

Our client is a leading provider of technology products and services and with a customer base as extensive as it is enviable. They are renowned for working closely and consulting with their customers to provide value added service. They are now looking to hire a talented B2B Marketing Manager who will be expected to define and deliver all marketing activities for the UK market.


• Liaise with various internal teams to create, develop and implement local marketing campaigns.

• Implement high-impact demand generation campaigns.

• Work with marketing agencies to create, develop and implement local campaigns & PR.

• Management of local events and exhibitions.

• Deliver solutions to drive customer lifecycle management, through customer acquisition and retention programmes.

• Utilise a variety of media to produce and deliver communications to compel prospects to contact the sales team.

• Ensure the website always reflects the image of the business, it’s brand values and service personalities.

• Understand the various customer journeys through the website ensuring an excellent customer experience.

• Ownership and development of all collateral, for all stakeholders especially field sales engineers and internal sales facing teams.

• Identify, analyse and communicate market opportunities, key competitive dynamics and resulting sales opportunities.

• Prepare and present metrics presentations to senior management.

Candidate Requirements

You will be a talented, ambitious and driven B2B Marketing Manager ideally with experience gained in the electronics or technology markets and demonstrate an excellent understanding of both traditional B2B marketing and digital marketing techniques. You will be an experienced campaign manager with a demonstrable track record of success with first class communication, influencing and relationship building skills.

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.

Position: B2B Marketing Manager
Salary: £55-60k plus bonus and benefits
Location: Home Counties
Contract: Permanent
Contact: Daniel Pincott
Email: daniel@justsearchgroup.co.uk
Tel: 0207 4921848
Reference: 881652
Referral Reward: £350

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