Marketing Director

Berwick Partners
£excellent + car + bonus + benefits
29 Nov 2012
04 Dec 2012
Agency, Media, Other

Job Description

This newly created position represents an opportunity for an entrepreneurial marketer to take two industry leading brands and “step change” performance through creating a genuine point of difference.

Our client is a highly successful and profitable plc who has a culture of growth through acquisition and expansion.

The Group recognises that their sector is characterised by a perceived lack of differentiation and are consequently keen to create a competitive advantage through the use of TV and online brand campaigns.

As a new appointment the Marketing Director will set the scene, develop the strategy and bring these strategic positionings to life through improved brand identities, brand messaging and brand communications.

Candidate Requirements

• The successful candidate will have experience in brand marketing at both the strategic and implementation levels, ideally gained in a fast paced customer facing sector such as retail or food service.
• Experience of implementing successful ATL campaigns will be essential and knowledge of digital marketing will be highly desirable.
• An inspirational leader capable of building a formidable team and experience in appointing and handling external marketing agencies.
• A high degree of credibility with the gravitas to operate comfortably at senior management and Board level.

Contact / Application Details

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