Web Analytics Manager

Horsforth, Leeds
£Competitive + benefits
29 Nov 2012
23 Nov 2012
Agency, Media, Other

Job Description

As our Web Analytics Manager, you’ll understand the power of measurement. And why at Bupa Care Homes, one of the UK’s leading care home providers, we measure our success on how comfortable and cared for our residents are.

We also recognise the part that web optimisation and analytics plays in that. Which is why, as part of our eCommerce team and the wider Sales and Marketing function of a global company, you’ll implement various data-driven initiatives. Maximising multi-variant testing and analytics tools to drive insight and optimisation, it’s a varied role that includes:

• Developing and delivering an optimisation roadmap for the Bupa Care Homes website and Carewell, an externally hosted community website
• Establishing an evaluation process to measure improvements and campaigns
• Optimising analytics reporting and communication to stakeholders
• Developing online customer insights to feed into customer journey mapping

You’ll need experience of delivering a robust test programme focused on improving website performance, and good technical knowledge of large scale data handling and reporting, Test & Target, web analytics tools, XHTML, CSS and SQL. Plus web technologies such as HTTP, cookies and JavaScript/AJAX and ideally Adobe Omniture analytics suite. And as you’ll be managing projects and multiple stakeholders, communication skills are key.

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.

At Bupa, we reinvest our profits back into developing our services and our people. So, you’ll enjoy unique training and development, along with outstanding flexibility and support. To join us, visit www.bupa.co.uk/care-homes-careers and click on ‘Head office roles’.