Senior Ecommerce and Marketing Manager

Evans, Arcadia Group
United Kingdom
Not disclosed
29 Nov 2012
19 Nov 2012
Agency, Media, Other

Job Description

An exciting opportunity has arisen for a Senior Ecommerce and Marketing Manager to take responsibility for the multichannel marketing mix. Reporting to the Head of Ecommerce and Marketing, the role is supported by a team of 6, including retail and digital marketing staff, plus close liaison with the Creative, Design and Web team..

The ideal candidate will have strong retail marketing experience. They will be an energetic and enthusiastic leader, commercially focussed and results driven, ideally with experience of international marketing.


Work with Head of Ecommerce and Marketing and other key Stakeholders to:
oProfile customer and define Brand marketing values and vision
oCreate and deliver the marketing strategy across all areas of communication including stores, advertising, PR, events and digital - locally, nationally and internationally.
oOversee the creation and management of loyalty and CRM programmes
oSource and negotiate partners
oAlong with the Creative teams police the Brand across all executions

Manage Senior Marketing Coordinators to:
oCreate and manage the marketing calendar to support the product and trend calendar
oDeliver partnership campaigns in store and in media
oIncrease exposure through international franchise partners
oWork with PR to create increased awareness for the Brand
oWork with research companies to deliver actionable customer insight
oDevelop gift-card marketing
oManage marketing programme for store openings and support any other international distribution arrangements

Manage Online Marketing Manager & CRM Manager to:
Deliver acquisition targets in the UK and internationally
oExpand database and increase efficiency of retention marketing
oDevelop the Evans social networking presence
oManage digital content schedule to support main marketing calendar
oTo champion innovation through the online marketing channels
oTo manage marketing and promotions to support specific ecommerce sales objectives

Other areas
oSet and monitor all marketing budgets
oSet KPIs to monitor performance and manage all reporting

Candidate Requirements

•Strong negotiation skills
•Must be a qualified marketer with a proven track record in retail marketing
•Excellent people management skills
•Flexible and enjoy working in a high pace fast moving and changing environment
•Excellent organisation and project management skills
•Excellent communication skills and the ability to present concepts to Senior Management and Directors
•In-depth knowledge of all Evans competitors
•Understanding of digital marketing and online developments
•Understanding or appreciation of multichannel marketing

Contact / Application Details

Hannah Sweeney
HR Manager, Evans
0207 927 1711