Digital Product Manager

Virgin Atlantic Airways
£37,000 - £42,000 1x permanent 2x 2 year fixed term
29 Nov 2012
13 Nov 2012
Agency, Media, Other

Job Description

Role Purpose

Working in the eBusiness team within the Marketing division the Digital Product Manager role is commercially focused and represents both business and customer needs globally by identifying opportunities to improve and enhance the effectiveness of Virgin Atlantic's global website and mobile website through defining and delivering a portfolio of initiatives for the on going development and optimisation of our multi-channel proposition.

The Digital Product Manager focuses on delivering and maintaining an excellent customer experience via multi-channel touch points across the world, primarily focused on the global website and mobile channels. The role also focuses on the optimisation of existing capability, competitor analysis, business process change management, facilitation of workshops, specifying business requirements for introduction of new functionality and being an expert in key disciplines such as project delivery, data management, usability, accessibility, digital marketing and analytics.


Optimising existing functionality to drive revenue or improve conversion through refining and improving user journeys, removing all impediments to a successfully converting customer experience

Identify and drive through short-term initiatives that enhance the performance of the department KPIs alongside longer term projects

Identify key customer experience and business benefits, cost savings and revenue enhancements associated with any new concepts, clearly agreeing the goals, objectives, and scope of a project or initiative

Define anticipated time, budget and scope working with IT and third party business suppliers for inclusion in business case or rationale

Work with Commercial Insight & Analytics team to understand management information and analyse trends and user research to inform, determine and define appropriate customer experience for each channel

Responsible for ensuring all change is delivered against agreed scope, ensuring all business activities are delivered within timescales and to budget

Act as the Product Owner for your portfolio, convey the vision and goals at the beginning of every sprint, briefing story requirements alongside IT BA’s, participating in stand ups, managing sprint planning & review meetings and retrospectives as well as leading end of iteration demos

Manage key stakeholders and business customer’s expectations throughout any project or channel initiative through regular communications.

Implement regular progress reporting and communications to all business areas and business stakeholders detailing project progress, advising of any scope change and celebrating project success across Virgin Atlantic at launch and as objectives and milestones are achieved.

Ensure business monitoring of Website performance and key performance indicators.

Candidate Requirements

Qualification in eCommerce, Business Studies, Digital or Online Marketing preferable

Proven Project Management experience in a B2C environment or Direct Channels environment essential

Experience working with the Agile project management methodology preferable

Knowledge of the travel or retail industry desirable

An understanding of usability and analytics essential

Excellent interpersonal skills, with the ability to communicate at all levels within internal departments and external agencies and with the ability to explain complex elements in a simple way

Good listening skills with the ability to question and challenge even where not necessarily a subject matter expert

Ability to work under pressure and within tight deadlines on several initiatives simultaneously

Strong team player, with the ability to manage and prioritise own work and be autonomous.

Strong analytical skills able to draw conclusions from data, management information and trends

Innovative and able to think open and broadly to seize opportunities to enhance customer experience

Strong technical aptitude

Good presentation skills and confident presenting style

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.

For further details on this position and working for Virgin Atlantic please visit

Please apply online via supplying a covering letter and CV explaining your suitability for this position. Please also advise in covering letter whether you would be interested in permanent, fixed term or either roles