Senior Web Analyst
This is an exciting opportunity for a technically-savvy Analyst to develop the implementation strategy for an international multi-platform complex web-build. This includes working across a diverse array of different technologies and exciting platforms. You will be the analytics ambassador in translating the clients strategy into an implemented technical masterpiece.
The successful candidate will have a critical blend of technical and business skills required to cover a range of web analytics engagements with our clients. They ought to have the business awareness to ensure the solutions we develop for our clients are measurable by advising on data and measurement strategies that translate business and marketing objectives into KPIs and measurement frameworks. They must be capable of recommending analytical solutions or working with our client’s existing applications. They will be responsible for turning customer data into actionable insights and optimisation strategies focussed on improving site and campaign performance. The candidate should also be technical enough to have an appreciation of the tools used, to communicate effectively with technical colleagues at LBi and with the client, and if necessary carry out technical reviews and implementations.
In addition we are interested in those who can demonstrate the ability to lead a team of more junior analysts and to help management to build a high performing, motivated team.
Essential Skills include:
• Omniture SiteCatalyst – Advances use of SiteCatalyst and experience of leading at least 1 implementation. Solid knowledge of how to implement Web Analytics tags within HTML, CMS tools, Flash, and Rich Media Applications
• Omniture Discover – Advanced use of Discover 1.5 and 2.6
Bonus Skills include:
• Google Analytics – An understanding of GA
• Web Trends Analytics – Previous experience of WebTrends analytics preferred (Ondemand and Software)
Contact / Application Details
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