Paid Media Analyst

Established Performance Marketing Company
£26-28k + 25% bonus and Excellent Benefits
29 Nov 2012
11 Nov 2012
Agency, Media, Other

Job Description

We are currently working with an established Performance Marketing company based in the US and UK. With huge international brands on their portfolio, they are well connected and have demonstrated the ability to deliver on time and effectively. They are now seeking to recruit a number of key roles to help bolster their client teams.

The Paid Media Analyst will optimise the monetisation of sites by focusing on KPIs such as eCPM, RPU, user retention, bounce rates, user loyalty and lead quality. You will also analyse site traffic cost, conversion rates, traffic quality and other KPIs to ensure maximum ROI on acquired inventory. Part of this role will also be to test and analyse creative tweaks, consumer targeting and traffic analysis to find the perfect balance between the offer conversion rate and the lead quality. You work closely with the sales and account management teams to fully understand and deliver on advertiser specific expectations and needs.

Candidate Requirements

The perfect candidate will have a very strong analytical background, as well as a strong connection with paid digital media (Display Advertising, Paid Search etc) and the commercial benefits these channels offer. You must be an advanced user of Excel and have previous experience in optimising digital campaigns.

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.

Position: Paid Media Analyst
Salary: £26-28k + 25% bonus and Excellent Benefits
Location: London
Contact: Zumar Dean
Reference: 881659


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