Digital and CRM Manager

Stoneleigh Park, Kenilworth, Warwickshire
Competitive Package
29 Nov 2012
06 Nov 2012
Agency, Media, Other

Job Description

The position is to maintain, develop and increase usage of DairyCo’s digital properties (stakeholder and consumer-facing sites) and CRM system.

Key Responsibilities:

• Maintaining an understanding of target audiences utilising appropriate insights, creating and delivering appropriate digital tools, information and services to meet these needs
• Managing and being the principle contact for specific digital marketing activities / campaigns to support the delivery of the Divisional business/marketing plan
• Managing external suppliers/agencies, ensuring focus, commitment and achievement of agreed targets
• Establishing and maintaining contact with the industry through participation in meetings / events as required
• Management of the Digital & CRM Officer
• Managing the education and training of other staff on the use of software, corporate standards and guidelines, and deliver best practice for the production and publication of content to digital channels
• Providing strategic counsel to internal stakeholders, advising on digital products

For further information, please visit

Candidate Requirements

The ideal candidate will have:
• Knowledgeable / qualified in marketing communications sector, including evidence of practical experience and digital marketing planning
• May have relevant professional qualification in communications e.g. CIPR, CIM, PRCA
• Excellent project management skills
• Previous experience of working with online Content Management Systems and CRM Systems
• Previous agricultural and line management experience desirable

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.


To apply please send a covering letter and CV to
Closing date: 21 September 2012