Digital Account Director

Recruiter
Unique Digital Ltd
Location
London, Clerkenwell
Salary
Not disclosed
Posted
29 Nov 2012
Closes
02 Nov 2012
Sector
Agency, Media, Other
Contract
Permanent

Job Description

To own the strategy and manage tactical delivery for a small number of the agency’s key accounts. Manage a team of account managers/executives to deliver clients’ marketing objectives through effective Search, Display and Social Media marketing. Focus and heritage in Display and Social a definite advantage, with solid understanding of Search and ability to manage Search professionals from a commercial perspective.

REPORTING TO: Head of Client Services

LOCATION: London

The Role

Overall
• Own the overall, multi-channel digital strategy for a handful of the agency’s key accounts
• Manage senior relationships and oversee day-to-day relationships with the client
• Responsible for overall delivery against contractual Service Level Agreements
• Manage and inspire team of account managers and account executives to deliver effective results for clients. Effectively manage talent pool to maximise performance.
• Ensure all accounts are resourced effectively and manage resourcing needs on on-going basis
• Cross-sell and upsell additional agency services to the client to deliver on business objectives
• Work with head of client services/head of planning to forecast revenue from client base
• Support business analyst by contributing to pitch materials and attending new business meetings where relevant
• Work with internal product development committees to develop best-in-breed digital offering
• Work with Finance Controller to ensure all internal client team reporting is accurate and timely
• Take part in agency knowledge-share sessions

CLIENTS
• Build relationships with middle and senior client contacts and understand clients’ business objectives
• Take overall responsibility for meeting clients’ KPIs
• Manage client by KPI not channel. (A strong focus on channel planning and real time decision making is needed here!)
• Manage and support team members to effectively manage campaigns, troubleshoot problems and maximise performance
• Ensure unique’s outstanding service levels are maintained through effective communication schedules (quarterly reviews, meetings, conference calls, etc.)

Candidate Requirements

• University Degree (or international equivalent).
• 4 – 5 years online experience minimum
• Excellent experience, knowledge and understanding of display media market, including current developments
• Excellent knowledge of overall online marketing mix including search, display, social &mobile
• Sound understanding of ad-server technologies (examples include Doubleclick & Mediaplex)
• Understanding of client side analytics packages highly desirable (Omniture, Coremetrics, GA)
• Ability to work independently and as part of team
• Fluent written and spoken English
• Mentoring or management experience desirable
• Maths Qualification (GCSE, A Level or international equivalent) desirable, along with evidence of mathematical competency
• Agency, Media Owner or Client Side experience essential
• Proficient in MS Office, including Excel, Word and Powerpoint.

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.

Send your CV to aurelie@uniquedigital.co.uk