Digital Marketing Manager
WaterAid is an international non-governmental organisation. Our mission is to transform lives by improving access to safe water, hygiene and sanitation in the world's poorest communities. We’ve achieved consistent growth, allowing us to reach more and more of these communities, and the activities of our Supporter Development marketing activity has been core to that.
Our digital story is just beginning and recent projects have given us a taste for success. We are developing our specialist digital marketing team to grow our online revenues, increase supporter engagement levels and to support our integrated consumer fundraising activity in the UK.
You will play a key role in shaping the digital elements of our established fundraising programme as well as developing new, digitally-oriented fundraising propositions. You will work together with audience facing teams to understand, document and deliver against their digital requirements. You will be responsible for acquiring both bought and earned traffic while maximising the effectiveness of our owned content to drive as much conversion and engagement as possible.
This role is a fantastic mix of stakeholder management, strategy development, project management and hands on implementation.
You should have an established track record in digital marketing with proven experience of delivering multi-channel direct response projects. You will have a strong understanding of traffic acquisition, email marketing, conversion optimisation and analytics. Most importantly you will have an infectious enthusiasm for digital marketing and the potential it can deliver for WaterAid.
1st interviews: 1 October 2012
2nd Interviews: TBC
Please note, in order to apply for this role you must be able to demonstrate your eligibility to work in the UK.
Contact / Application Details
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